Increase engagement,  to reduce effort in physical distribution, and let new internet users discover the digital world
Visual Design | Wireframe & Prototype | UI Design
tl;dr
Project goal
Users need to go through a tedious dialing menus to find out account information and details, such as Bill, Balances, Offers, and other information
Challenges
Users need to go through a tedious USSD dialing menu to find out account information and details, such as Bill, Balances, Offers, etc.
MyGP offers users a one-stop portal to any information they might need, including chatbots, linking accounts, migrating plans, and so on. 
Outcomes
8++ Million monthly active user as of Q3 2021
1.5++ Billion BDT yearly revenue
THE CASE STUDY
The research had already been conducted when I joined. I became involved during the synthesis process. Users had responded very strongly to the blue circle and that it became a staple for all future iterations that came after.
Core Solution
A user is able to see all relevant balance and account information at a single glance
We have maintained some strict principles when designing the MyGP app to ensure that our customers have the best possible experience when they are on Grameenphone network. We strive to delight our customers, and keep our products simple and easy to understand
The team began to explore and try out different ways to engage with users - news, entertainment, updates - all built into MyGP to create a seamless experience.
Evolution
Through tens of iterations, the core MyGP experience has remained the same. Over time, customers have come to associate the circular blue with the same value as the Grameenphone brand - trust and reliability
Great care has been taken to take the app towards a more modern design aesthetics while maintaining simplicity and user friendliness. We work together as a cross-functional team of experts to make MyGP a customer's go-to app for self-service and account management.
High Fidelity Prototype
Experiments
In the last year, there was general want for redesigning the MyGP platform internally. Our team worked collaboratively with several departments. We conducted research and surveys to get an idea for how the users felt. We went through many iterations but ultimately, the users were happy and invested in the blue circle. But the experiment yield some interesting design solutions that was carried over such as "Pay Bill" element and the bar graph of current usage when additional details are required.
PROJECT Reflections
MyGP is the flagship digital product of Grameenphone. The app has touched the lives of millions of people in Bangladesh and used abroad by expats to manage their accounts. 
USers become invested in products

Users learn to build certain mental models and in this case, they created a case to trust the blue color of the app as well as the prominent circle that showed their balance. Most of the future designs needed to work around this instead of trying from any other approach.
Back to Top